Winter storms hit footfall

Retail destinations took a hit from the Beast from the East and Storm Emma according to Springboard

Footfall to retail destinations fell -16.6 per cent against the previous year and -17.1 per cent against the previous week. This overall result belies the changes wrought throughout the week as footfall numbers deteriorated alongside the weather.

There is little variation between the results by destination type as high streets and shopping centres saw numbers drop by -18.6 per cent and -17.4 per cent and retail parks fared slightly better with an annual decline of just -11.6 per cent.

The most significant variation in result is by region rather than by type of destination. Footfall started the week positively with numbers increasing across the country, led by an increase in Scotland of +17.1 per cent for the day, footfall worsened more significantly and earlier in the week in Scotland, the East and North & Yorkshire – a drop in footfall of -45.6 per cent in Scotland on Wednesday (compared with -11.3 per cent on Tuesday) and -41.2 per cent in the East (compared with -17.5 per cent on Tuesday).

Across the UK footfall fell by just -0.6 per cent on Monday but by -12.2 per cent on Tuesday. By Thursday when the snow spread to the West we saw drops of more than -30 per cent in all regions of the UK and -40 per cent in Wales (compared with 10.8 per cent on Wednesday) and -39.3 per cent in the South West (compared with -9 per cent on Wednesday).

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