Two sign at Seven Dials

Shaftesbury adds to Seven Dials mix

Shaftesbury has signed creative hub, Carousel, and VanMoof, the Dutch designer bike brand, at Seven Dials in London’s West End. It is VanMoof’s first site in the UK and a West End flagship site for Carousel.

Located at 5-11 Shorts Gardens, the 1,600-sq ft VanMoof store features a spacious showroom and a downstairs workshop for VanMoof bike repairs. Test rides
are available, allowing customers to take a VanMoof bike and explore Seven Dials.
Next door at -11 Shorts Gardens, Carousel has opened in 2,000 sq ft.

The award-winning creative hub hosts a revolving programme of innovative press events, brand activations,private parties, guest chef collaborations, workshops and art exhibitions, working closely with leading names from a wide range of industries.

Sam Bain-Mollison, head of retail at Shaftesbury, said: “Seven Dials is home to some of the capital’s most exciting shops, restaurants, theatres and hotels, offering products and experiences that either can’t be found elsewhere or are created bespoke. They create a unique shopping experience in the heart of the West End of London that is unlike any other and VanMoof and Carousel both add to this.”

JLL and Nash Bond represented Shaftesbury in both deals. VanMoof was represented by CBRE.

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