intu signs up long-running seafront ice cream shop for intu Lakeside
A legendary ice cream parlour on the Southend seafront has signed up for a site at intu Lakeside that could help transform the local institution into a national brand.
Owner intu has agreed terms with Rossi Ice Creams to launch at the regional shopping and leisure destination this summer, 86 years after Rossi’s Southend parlour first in 1932.
Rebecca Ryman, regional managing director at intu, said: “There’s never been more choice in the food and the drink sector and the best brands are tapping into trends that really matter for today’s consumers such as local provenance. Rossi is a real Essex seaside institution and its arrival at intu Lakeside is going to generate a huge amount of excitement among so many of our shoppers who already love this well-known local company.
Incoming leisure brands like Nickelodeon, Hollywood Bowl and new mini-golf operator Puttshack will arrive at intu Lakeside in 2019 as part of the centre’s £75m development.