Springfields Outlet invests £1.2m in Leisure

The renamed Springfields Adventure Land will include the UK’s largest JCB Young Drivers Zone

Sanderson Leisure and Retail (SLR), which is asset managing and overseeing the running of Springfields Outlet in Lincolnshire, has unveiled plans for a £1.2 million investment into the expansion of the innovative leisure offer in the East of England.

The expansion work, already underway and due for completion in early summer, will provide an extensive range of family-friendly attractions to complement the mixed-use destination’s strong retail offer.

Attractions at Springfields Adventure Land will include the UK’s largest JCB Young Drivers Zone, a Tree Top Village, Springy’s Beach covered sand play area and rockpool water stream, and new Dino mini golf course, gold panning at Goldie’s Gold Mine, and a miniature railway and over-ground train track named Springy’s Railroad and Adventure Land Express respectively.

Ian Sanderson, who developed the scheme, now Director of SLR, said: “Springfields Outlet is the leading shopping and leisure destination in the East of England. The enlarged leisure area will build further on our reputation.  Since opening in 2004, we’ve experienced 13 years of consecutive turnover growth. FSP research has shown that Springfields Outlet has the third highest market potential sales density of any outlet in the UK. By introducing more innovative leisure attractions, we will appeal to even more families, creating a forward thinking and innovative destination which will delight tourists and customers looking for a great day out, with plenty of variety to entice them back, again and again.”

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