Shaftesbury signs Away

Away travels to Seven Dials for First UK store

Shaftesbury has signed Away, the New York-based luggage brand for Seven Dials as home to its first permanent international store, opening this August. The 3,000-sq ft store, located at 9 Earlham Street, will offer a curated selection of the brand’s products.

Shaftesbury has completed recent works on Earlham Street to considerably enhance shop fronts, improve road surfaces, and widen pavements, creating a more accessible and modern location for retailers and restaurants. Farah will be relocating and upsizing to 3 Earlham Street later in the year and the street will also welcome Dutch eyewear brand, Ace & Tate.

Sam Bain-Mollison, head of retail at Shaftesbury, said: “The brand’s innovative and premium products will complement the retail line up and grow the appeal of this emerging luxury market within a central London location. This type of exciting international brand will add to the shopping experience and Away will be a great fit for the high number of visitors and global travellers that shop at Seven Dials.”

JLL and Nash Bond represented Shaftesbury. JLL acted for Away.

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