Sites secured in Watford and Northampton
Rock Up, the leading indoor fun climbing experience, is doubling its footprint by opening two new sites at intu Watford and Rushden Lakes in Northampton, with a further site planned for later in the year.
Tapping into the nation’s pursuit of new and alternative leisure activities, Rock Up has experienced significant annual growth with sales growth of 87 per cent year-on-year and expects to generate over £2.5m in annual sales this year.
The deals with intu at the new intu Watford extension and the Crown Estate at the recently opened Rushden Lakes will continue Rock Up’s growth momentum into 2018. As with the three existing Rock Up centres at Fareham, Birmingham and Hull, the new sites each offer 26 exhilarating climbs with a huge variety of walls towering over 8 metres high. As well as the 2,000-sq ft climbing arena, each site also includes a soft-play area, quality café, function rooms for parties and private hire.
Executive chairman Heidi Duckworth said: “This is a pivotal year for the business, as we double the number of current sites and plan for further expansion at more locations, making us a truly national company. We find we are providing shopping centres and similar outlets with a highly attractive and unique proposition that utilises less space than other leisure activities, is quick to install and more importantly, enhances their overall customer offering.
“As an example, we’re currently looking at the atrium space at one site which will both make for an amazing high climbing experience within a modest 1,500 square foot footprint, and provide an eye-catching centre piece with real wow factor for the centre. We can convert an empty unit into a fully fitted venue ready to operate in less than 12 weeks, which not only transforms unsightly, unused space but also provides much needed support and footfall for surrounding restaurants and other businesses. Our insight shows that around 80% of our customers travel to us from within a 40 minute drive time and some up to an hour away, so we are creating a big pull for consumers.”