intu launches River Island’s first standalone kidswear store
Shopping centre owner intu has worked with fashion retailer River Island to launch its first standalone kidswear store ahead of a national roll out.
The new shop opened at intu Braehead on Saturday February 3 in a 3,000-sq ft space close to one of River Island’s strong performing regional stores. intu Braehead near Glasgow is a popular destination for young families as it also hosts a number of leisure attractions, including Scotland’s only indoor ski slope, in addition to more than 1.1 million sq ft retail space.
River Island’s Kids & Mini collections for children up to 12 years old will be sold in the new store.
Kate Grant, regional managing director at intu, said: “River Island came to us last year on plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at intu Braehead.
“intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time thanks to its high annual footfall and expansive leisure offer which creates compelling experiences for thousands of families ever year.”