Rituals makes regional debut in Birmingham

Grand Central welcomes first premium boutique outside of London for Rituals Cosmetics

Rituals Cosmetics, the luxury bath, body and home brand, has signed for its first premium boutique outside of London in 1,620 sq ft at Grand Central, Birmingham.

Michaela Moore, general manager, Bullring & Grand Central, said: “The recent opening of Rituals Cosmetics strengthens the existing premium retail mix at Grand Central. The brand’s decision to open its first premium boutique outside of London in this location is reflective of both Birmingham’s position as the UK’s second city and Grand Central’s reputation as one of the region’s leading retail and dining destinations.”

Grand Central is located next to the iconic Bullring and directly above New Street station, the busiest train station outside of London, in Birmingham city centre. It is home to a number of aspirational brands, including John Lewis, Jo Malone, The White Company, Cath Kidston, Hobbs, MAC and Joules. A comprehensive dining line-up completes Grand Central’s offer including the most recent addition, Indian street food restaurant, Mowgli.

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