Retailers pop up offline in Chelsea

A host of online fashion and lifestyle brands will drop on King’s Road this month

Sloane Stanley is welcoming a host of online fashion and lifestyle brands to the King’s Road this month, including first time pop-up Rich Fashion, plus lifestyle brand Ville & Campagne and childrenswear retailer Four Fairies & A Prince.

After a successful online business Rich Fashion has opened their first bricks and mortar venture at 320 King’s Road. Founder Ilona Rich fuses modern art with fashion, using unusual fabrics and colours with hand-drawn illustrations designed into every day, wearable prints.

Sloane Stanley has also welcomed back Scandinavian and Dutch childrenswear brand Four Fairies & A Prince for their fourth pop-up. And French-inspired home collection, Ville & Campagne, has opened it’s third London pop-up alongside a successful online business.

Commenting on the pop-ups, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “Four Fairies & A Prince is a great example of a successful recurring pop-up, leading the way for other brands to join us after trading successfully online. The vibrant and historic King’s Road is the perfect location for online retailers to gauge the appetite for a bricks and mortar store.  We’re confident Rich Art Fashion will attract the attention of the Chelsea crowd after making their mark online.”


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