Hamleys and Gift Company have both signed for space in the new Outlet Deck at the 300,000-sq ft Princes Quay in Hull city centre, where fund manager Seven Dials and outlet specialist Realm have created the UK’s first in-town outlet mall in a traditional shopping centre.
Hamleys has signed for a 1,477-sq ft unit on a five-year lease and Gift Company is taking a 1,418-sq ft unit on a five-year lease. Spanning 51,000 sq ft and comprising 24 new retail units, the recently re-launched Outlet Deck is anchored by a 12,000-sq ft Next Outlet store. Currently 78 per cent let, it has already welcomed brands including Ben Sherman, Sole Trader and Bench.
Realm leasing director Christine Grace said: “Since the launch of the Outlet Deck in June this year, we have seen a footfall increase in excess of 30 per cent and experienced a positive response from local and visiting shoppers alike. Positioning outlet alongside full price retail, with an added a food & beverage component, has allowed us to future-proof our offer at Princes Quay by responding to the increasing leisure-centric trends the industry has been experiencing.”