SCEPTRE 2017 winner – Marketing Manager of the Year

Published:  21 June, 2017

Winner - Phil Maclean, The Valley shopping centre

In 2016, The Valley’s marketing reach topped 3m, up from 1.7m in 2015, and helped to drive a 16 per cent increase in footfall. At its heart is a broad and lean marketing strategy built around paid-for advertising, with budget of £1

Creation, design and maintenance of the website; full social media management; creation, implementation and management of events; copywriting, photography and management of all PR activity are all carried out in-house.

Runners up

Christine Macdonald, intu Braehead

Dierdre King, Pavilions shopping centre

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