SCEPTRE 2017 winner - Commercialisation Innovation of the Year

Published:  21 June, 2017

Winner - POP! by Mackney at intu Derby

Mackney Photography at intu Derby created personalised children’s photography in a pop up studio, where youngsters could have their picture taken in front of mind-blowing props.

Originally scheduled to be open for just six weeks, the shop reopened, because of high demand, for another five weeks. Customer feedback was overwhelming; with people saying they had never seen anything like the imagery created by Mackney.

Pop! by Mackney transformed an empty shop at intu Derby into a magical wonderland, adding a new revenue stream and revitalising its mall presence.

Runners up

New kiosks at Hermes’ centre:mk

Appear Here & Hammerson: Link Street, Bullring

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