Access Point wins Trowbridge contract
Published: 20 April, 2017
Commercialisation partner selected for The Shires, Trowbridge
North West based marketing and advertising company Access Point has been appointed to exclusively deal with the commercialisation lettings at The Shires, Trowbridge/
Access Point will be solely responsible for commercialisation opportunities at the centre including short term mall trading locations for independent businesses, national promotion campaigns for big brands as well as exciting experiential events.
Centre Manager Sarah-Louise Moore said: “We welcome the opportunity to work with Access Point and look forward to some new and exciting mall opportunities, giving our customers a fresh and varied interest adding to the retail offer”
The Shires Shopping Centre is home to over 50 shops, host to 100,000 visitors every week and Wiltshire’s principal shopping centre. It’s located on the site of Salter’s Mill, which closed in 1982, the last of the cotton mills which were once the chief industry in the area. It incorporates the Trowbridge Museum detailing the town’s rich industrial history.