Hyper reality experience launches at Trinity Leeds
Published: 19 April, 2017
Land Securities’ Trinity Leeds is first UK centre in host VR-powered attraction
Land Securities’ Trinity Leeds has become the first UK shopping centre to provide its customers with a virtual reality-powered hyper reality experience with the launch of Tick Tock Unlock. The immersive virtual reality experience will occupy a new 665-sq ft unit on the centre’s first floor adjacent to River Island.
Developed by former JP Morgan executive Ali Khan, Tick Tock Unlock combines video game, virtual reality, real-world and theatrical production. The six immersive storylines allow players to experience a free-roaming, live action challenge that has to be physically completed, but takes place in the playground of a virtual world.
Rob Jewell, portfolio director at Land Securities said: “Signing Tick Tock Unlock is more than extending Trinity’s well-established leisure, entertainment and innovation offer, it’s adding a new dimension for Leeds and the whole of the UK that has never existed in a shopping centre environment before. Trinity Leeds is fulfilling Land Securities’ commitment to providing our customers with leading brands, latest technology and truly unforgettable experiences.”
JLL acted for Land Securities.