Leisure launch at intu Derby
Published: 13 April, 2017
New leisure offer opens at intu Derby
intu has opened its new leisure destination at the heart of Derby city centre, introducing two new brands to the East Midlands region for the first time.
Indoor adventure golf operator Paradise Island Adventure Golf will open at the 42,000-sq ft extension to intu Derby this week alongside tenpin bowling operator Hollywood Bowl which is set to launch two more venues at leisure extensions to intu Watford and intu Lakeside next year.
A deck of intu Derby’s multi-storey car park was converted into the new space by intu as parts its drive to bring together a strong leisure offer and retail mix across its portfolio of popular shopping centres.
intu has introduced a number of other top brands to the centre in recent months including Cath Kidston, New Look Men and the first of Carluccio’s new-concept restaurants outside of London. The new leisure area also incorporates the centre’s luxury cinema Showcase Cinema de Lux.
Regional director Nick Round said: “By further establishing intu Derby as a sought-after destination for brands and customers, our new leisure offer is exactly the right space for Hollywood Bowl and Paradise Island Adventure Golf to reach customers in the east midlands the region for the first time.”
“Our strategy is to create a stronger leisure offer and retail mix across our nationwide portfolio of shopping destinations so we’re excited to be making this a reality by bringing more compelling experiences to intu Derby customers that will help all our retailers to flourish.”