Sharps moves in town

Published:  21 March, 2017

Intu Properties attracts Sharps and adds five concept stores to its portfolio

Sharps Bedrooms has rolled out its concept format at five intu shopping centres in as many months to gain access to high footfall destinations. Sharps Bedrooms is the latest big box retailer to take space at intu following openings for DFS and SEAT at its centres last year.

Ranging in size from 692 sq ft at intu Lakeside to 2,738 sq ft at intu Broadmarsh, the stores will target intu’s high concentration of female and affluent shoppers by offering a selection of its full product range in a showroom environment.

The UK’s leading fitted furniture specialist is launching new stores at intu Broadmarsh and intu Eldon Square this month as part of the strategy to enter prime UK shopping destinations, following openings at intu Lakeside in February and at intu Merry Hill and intu Derby at the end of last year.

Peter Welsh, retail operations director at Sharps, said: “intu’s popular shopping destinations are the perfect locations for our concept stores as they provide both high footfall and flexibility.”

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