Bluewater adds to statement stores
Published: 18 March, 2016
FatFace and Keihl’s upsize at Land Securities’ Kent mall
FatFace, the multi- channel lifestyle and fashion retailer, is doubling its existing presence to create a 7,753-sq ft statement store on the upper Rose Gallery. And 0n the lower Guildhall, Kiehl’s, the American dermatology and cosmetics brand, has relocated into an upsized 410 sq ft store.
The news marks a continuation of Land Securities’ focus on expanding top- performing brands at Bluewater. FatFace’s significantly larger store is next to Topshop, which began the upsizing trend with its 27,000-sq ft regional flagship and has since been followed by Next and H&M. The former opened its new 44,000-sq ft store on Bluewater’s Thames Walk last November. H&M is currently fitting out its new 40,000 sq ft store, which is also on Thames Walk, ready for opening this autumn.
Russell Loveland, portfolio director at Land Securities said: “The trend for many brands at Bluewater to upsize, such as FatFace and Kiehl’s, reflects Bluewater’s performance, which continues to set the standard in the industry. Larger stores create the opportunity for brands to deliver something special for our guests, which both retailers are doing.”
CBRE and Time Retail Partners acted for Bluewater. GCW represented FatFace. CBRE acted for Kiehl’s.