Forest City project wins gold for Path Intelligence
Published: 31 July, 2014
Path Intelligence lands global recognition for industry changing technology with Gold MAXI Award win from ICSC
Path Intelligence’s innovative shopping center location analytics technology has won Gold in the 2014 ICSC US MAXI Awards in the new media & emerging technology category.
The ICSC US MAXI 2014 Awards held at the RECon Global Retail Real Estate Convention in Las Vegas, recognise innovative events, programmes and technology that add value to shopping centres and companies across the United States.
Path Intelligence’s landmark success follows a major trial of its technology by Forest City Enterprises, one of the leading technology innovators in the real estate industry. The technology harnesses anonymised mobile phone signals to analyse visitor traffic patterns; and Forest City Enterprises explored its potential at test shopping centres in California and Virginia.
Path Intelligence passively monitors the unique signals emitted by mobile devices whether through Bluetooth, cellular or WiFi, resulting in aggregated and anonymous data to map the path shoppers take during their visits to shopping centres.