Published:  01 December, 2013

ShopperTrak is the leading global provider of location based analytics used to improve retail profitability and effectiveness. Retailers and Commercial Properties rely on ShopperTrak for the most comprehensive and integrated solution that offers insights into consumer behaviour enabling them to increase traffic, conversion and spend.

Click here to visit the Shoppertrak website.

ShopperTrak offers the best behaviour and analysis solution, empowering clients by arming them with the most contextually rich data available. Our perimeter and interior solutions combine to give you a comprehensive view into your customer’s shopping patterns enabling clients to maximise profitability.

By understanding your shoppers’ behaviour you can optimise your marketing spend, events, promotions and staffing, improving the customer experience and boosting the frequency of their visits.

We help answer questions such as:

  • How is my centre performing compared against the portfolio?
  • Which tenants are more effective at converting shoppers into buyers?
  • How efficient is our marketing spend?

ShopperTrak also provides unique data benchmark tools that help Shopping Centres understand their performance within their portfolio – at national and regional level.

Why ShopperTrak?

ShopperTrak has been the global leader in shopper analytics for over 20 years. Over 1,000 global brands across 70,000 locations and 95 countries, retailers, mall owners and financial institutions rely on ShopperTrak services every day.

Use ShopperTrak’s metrics to:

  • Draw them In – Using traffic figures
  • Get them to buy – Understanding your abandonment rates, Dwell times, Gross Shopping Hours
  • Get them to buy more – Measuring your loyalty

ShopperTrak is headquartered in Chicago, with more than 200 employees across its offices in San Francisco; High Wycombe, Dubai, Shenzhen  and Helsinki.

Click here to visit the Shoppertrak website.

Meet the team...

Bill McCarthy

Todd Starcevich

Nick Gowens

Bill has recently been appointed as CEO of EMEA at ShopperTrak. Prior to this Bill spent four years in the CTO role at ShopperTrak and has been instrumental in bringing ShopperTrak’s growing suite of products, including perimeter and interior counting, video analytics and the company’s fully managed service solution, to global retailers. Prior to joining ShopperTrak McCarthy spent nine years as chief operating officer and VP of Technology at ShopLocal, working with some of the largest retailers in the US.

Todd Starcevich is CEO of Global Malls division for ShopperTrak. Todd joined ShopperTrak, in 2006 and was promoted to Chief Client Operations Officer in 2008. In August 2013, he formally took over ShopperTrak’s newly created business division, focused on developing solutions for mall owners and operators. Todd is currently completing an MBA program at the Kellogg School of Management at Northwestern University. He graduated from Northern Michigan University with a Bachelor of Science degree in Marketing.

Nick Gowens is Business Development Manager for the Malls Division at ShopperTrak. He has considerable experience in the retail sector and has worked with a wide range of shopping centre clients across the UK and Europe since beginning his career. Nick joined ShopperTrak in 1999 in order to establish the company’s RCT’s European operation. Prior to this, he held the position of Sales and Marketing Director at FootFall Ltd. Nick is a member of The Chartered Institute of Marketing, The Market Research Society and The Institute of Directors in the UK.


Charlie Taylor

Toby Murray

Sara Munoz

Charlie Taylor is a Regional Sales Manager, he is responsible for developing new business within the EMEA area.  In addition, he is responsible for managing existing key customer relationships.Prior to joining ShopperTrak Charlie served in the British Army, commissioning into the Royal Artillery, where he was deployed to Iraq in an intelligence gathering role.  For the last 10 years Charlie has worked in client facing roles, where he has been responsible for delivering consultancy services and solutions to a range of blue chip clients throughout the world.  In 2009 Charlie was a part of the management team that lead a trade sale of a privately owned security business to a UK based Plc.

Toby Murray is the Regional Manager for the Nordics at ShopperTrak and has helped top retail brands has helped top retail brands use interior analytics to provide concrete and measurable ROI and drive sales through increased conversion rates. Toby's client focused approach to interior analytics has led to him becoming a trusted partner for ShopperTrak’s Interior Analytics Clients.

Sara is a marketing professional with over 10 years’ experience in consumer and B2B marketing. She has worked in varied roles across the retail and leisure industries, where she has developed her expertise in branding and identity, customer relations, PR and event organisation. In her role as Regional Marketing Manager EMEA for ShopperTrak, Sara provides best in class, multi-channel integrated marketing solutions to drive demand and brand awareness in the region. Sara is fluent in Spanish, English and French, has First Class BA Hons in International Tourism Management and an Executive MBA from the IE Business School in Spain.

Contact Us...


St John's Court, Easton Street

High Wycombe,


HP11 1JX

United Kingdom

01494 460460

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