Strong festive sales at McArthurGlen
Published: 18 January, 2012
The festive season delivered record trading days and strong sales performance for McArthurGlen, boosted by early shopper spend in November.
The designer outlet group reports a year-on-year sales and footfall increase of +11.6 per cent and +11.1 per cent respectively from November 7 to December 31.
The December period saw consistent strong trading with annual sales and footfall uplifts of +15.4 per cent and +14.3 per cent respectively, but it was momentum gained in the weeks prior to the Christmas rush which secured the overall robust festive results.
This early boost to festive sales culminated in two record breaking post-Christmas days on December 27 and 28, where sales increased by near double digit growth following increases of over 22 per cent in the previous year.
Designer collections, accessories, perfumes and cosmetics, were the biggest draw for shoppers over the festive period with these categories experiencing a sales growth in excess of +56 per cent, +44 per cent and +30 per cent Y-O-Y respectively in December.
Colin Wilding, UK Country Manager at McArthurGlen, said: “This November and December, we have seen a significant increase in the number of shoppers visiting our McArthurGlen centres to stock up on Christmas presents for friends and family with sales of ‘typical’ gift items significantly up on previous years, alongside sales of our fashion offering. Gifting played an integral role in our Christmas advertising campaign – we are not just about our fantastic fashion offer but also have become a gift destination in our own right.”
The Group had introduced 15 new store openings into its UK portfolio in the lead-up to Christmas, including Billabong, Fiorelli, Hugo Boss, Jaeger, Jigsaw and The Kooples.
