Westfield strike partnership with American Express
Published: 14 December, 2011
American Express and Westfield have announced a strategic partnership that sees American Express named as the ‘Preferred Payment Partner’ for Westfield London and Westfield Stratford City.
Building on a long-standing relationship between the two global brands, the multi-year partnership will offer American Express unprecedented branding opportunities in the two malls, as well as special benefits and promotions for American Express cardmembers which will drive customer loyalty.
Bill Giouroukos, director of operations for Westfield, said: “Westfield and American Express are two of the world’s leading consumer brands. Our partnership will allow us to integrate our marketing efforts and ultimately drive footfall across the centres. It will also provide us with a comprehensive picture of consumer spending in our centres and, for the first time, outside Westfield through the expertise of American Express Business Insights.”
Mark Roper, vice president Merchant Services UK for American Express, added: “Over the last few years American Express has significantly expanded its network in the UK, with strong growth in retail and casual dining. Our partnership with Westfield, encompassing two of the largest malls in Europe, will deliver great benefits for cardmembers and further strengthen our presence in the retail sector.”
