Lend Lease renames events venue at Bluewater
Published: 01 November, 2011
Lend Lease has announced that The Events Venue at Bluewater is to be re-named ‘Glow, Bluewater’, from November 1
Glow, which consists of 56,000 sq ft of flexible events space containing two halls and a 4,800-sq ft private gallery area. is to open with its first show on November 30 this year. In addition, a new covered piazza, called The Plaza, has been created to integrate Glow with Bluewater’s Thames Walk. The 32,000-sq ft Plaza, which opens on November 10, contains 12 entertainment-themed restaurants, cafes and bars occupying a total of 43,000 sq ft. New brands include Jamie’s Italian, Wahaca, Balans, Brown’s and Wagamama.
The choice of Glow follows an extensive research-led process by Identity, a leading brand agency that has worked with Lend Lease previously. From the outset, Lend Lease was determined to select a name that was brand- and experience-led, complementary to Bluewater, and which created differentiation in the events and exhibition industry.
Rebecca Cardozo, Venue Director for Glow, Bluewater, said: “The name is absolutely perfect for an amazing place that will play host to such a wide range of inspiring events. Glow is emotive, evocative and attention grabbing and, in guest-research, was very well received. It also sits comfortably with Bluewater, which is renowned for its unique day-out experience. With the opening of Glow, Bluewater, on November 30, the experience gets even better.”
