Fox Kalomaski wins Gloucester Quays contract
Published: 17 October, 2011
Gloucester Quays has appointed retail and leisure marketing specialists, Fox Kalomaski, to implement a comprehensive repositioning and communications programme.
Breaking at the end of October, the new campaign will include media planning and buying with TV, press and digital coverage in the run-up to Christmas.
The campaign will target consumers in the centre’s core catchment areas, as well as the 6 million tourists who visit the historic city annually.
Stephen Fox, managing director of Fox Kalomaski, said: “Our proposition, ‘Gloucester Quays, always gives you more’, will be carefully targeted across the region using a completely integrated mix of online and offline communications. ”
Jason Pullen, managing director Gloucester Quays, added: “With its long experience of retail client management and successful shopping centre promotion, we are very confident that Fox Kalomaski’s fresh approach will meet our marketing objectives to improve all measurements of footfall, dwell time, shopper quality and retail occupancy.”
