CSC launch ‘Little Black Dress’
Published: 10 October, 2011
Capital Shopping Centres has teamed up with BWP Group and Reveal magazine for its latest campaign ‘Little Black Dress’.
The Little Black Dress event, which will take place across 10 CSC schemes, aims to provide shoppers with the chance to find the perfect little black dress by signing up for a free 30 minute styling session in centre, using a choice of high street fashion retailers.
The partnership with Reveal includes a double page spread in the weekly fashion section to kick start the campaign, followed by weekly support in its fashionista pages to promote Little Black Dress to a nationwide audience and increase the profile of the activity. Branded pods, an LBD booklet and promotional activity will help to raise awareness of the campaign.
Little Black Dress has been staged at Chapelfield in Norwich and Lakeside in Thurrock and will continue to roll out across The Harlequin, Watford, The Chimes, Uxbridge, Braehead, Glasgow, Eldon Square, Newcastle, The Glades, Bromley, The Potteries, Stoke-on-Trent, Victoria Centre, Nottingham and Metrocentre, Gateshead, where the campaign will end at the end of November.
Richard Bailey, central marketing manager at Capital Shopping Centres said: “We are thrilled to be working on another nationwide style campaign just in time for the busy Christmas party period. Little Black Dress offers shoppers a stylish, personal and professional service, by trained experts who will guide them to the stores that suit their style. Along with handy tips and advice on finding the right dress, offers and discounts will also be available throughout the centres with participating retailers.”
