Path Intelligence - Marketing Seminar 2011 Partner
Published: 13 September, 2011
Path Intelligence uses sophisticated mobile technology to analyse and understand the movement of people within retail, transportation and entertainment arenas/venues. This enables centre managers, property owners and asset managers to significantly improve the performance and productivity of their schemes by being able to evaluate visitor behaviour in a number of ways, e.g. visitor numbers, how long they stay, which routes or paths they take, which stores they visit and how often they come back to name but a few. This provides a picture which brings the sophistication of online analytics to the offline world and enables property owners to answer a number of key commercial questions based on robust statistical analysis.
Path Intelligence's FootPath product is installed in numerous sites across the UK, Europe and the US. For more information about the company visit :www.pathintelligence.com
