The Mall strikes a partnership with Gok Wan
Published: 09 September, 2011
The Mall has announced an exclusive partnership with celebrity stylist Gok Wan for its Autumn/Winter 2011 fashion promotion.
As part of the partnership, and for the first time off-camera, Gok will play personal shopper to one winner - taking them on a £1,000 tailored spending spree at The Mall.
All shoppers spending up to £50 at one of The Malls nationwide over the course of the promotion will be offered the chance to win their money back in fashion vouchers. Those shoppers signed up to The Mall’s free Reward ME loyalty card will then be entered into a competition to win the exclusive £1,000 Gok Wan styling session.
Wan said: “I am so excited to be working with The Mall and focusing my attention in getting their shoppers steeped in style and bang on trend this Autumn/Winter season.”
Izzie Peskett, Capital & Regional national marketing manager, said; “We are delighted to be partnering Gok for our 2011 Autumn/Winter fashion campaign and look forward to working with him to raise awareness of the great high street fashion we can offer throughout The Mall portfolio. Afterall, everyone needs a Fairy Gok-mother!”
