La Senza enhances its assets at Lakeside
Published: 22 August, 2011
Lingerie retail brand La Senza has boosted its offer in Capital Shopping Centres’Lakesideby opening an extended new store
The retailer has upsized into a new 2,981-sq ft store, an expansion of its former unit at the House of Fraser end of the lower mall by amalgamating with the neighbouring unit. As well as expanding the range, the new store has enabled the retailer to introduce its recently launched new shopfit which comprises luxurious fitting rooms and the new La Senza brand colours of ivory and black throughout.
Jonathan Ainsley, director of asset management (south) at CSC London, said: “La Senza has always performed well inLakesideso we are delighted to have been able to work in partnership with them to raise their profile yet further in the centre. The opening follows the launch of fellow lingerie brand Boux Avenue in April and continues a raft of great openings for Lakeside which later this year will also include new stores for fashion retailers Choice, BHS and TopShop/Topman and a fantastic flagship for Forever 21 next year.”
Lakesidewas represented by Lunson Mitchenall while MMX Retail advised La Senza.
