Final Spiceal Street letting complete
Published: 03 August, 2011
The final restaurant to join Spiceal Street, the new dining destination at Bullring, will be Chao Baby.
The Thai-banquet style restaurant owned by Chaophraya Restaurant Group will be the first of the group’s restaurants to open in the Midlands, and it’s fifth in the UK.
The 4,250 sq ft Chao Baby unit is set across two levels offering outdoor seating on both tiers with views of the iconic Selfridges building and St Martin’s Church.
In a unique concept for the group, the restaurant will include Chaophraya a la carte dining on the upper level and the market style Thai of Chao Baby on the lower level. The restaurant will also feature the brand’s signature jellyfish tank and open kitchen.
Sarah Fox, Hammerson catering category controller said: “Chao Baby is a fantastic new brand adding a distinct dining experience to Spiceal Street. Introducing emerging concepts to the city which deliver quality food and excellent service are key to ensuring Bullring continues to thrive and helps establish Spiceal Street as a major dining destination.”
Louise Hitch, group marketing and sales manager for Chaophraya Restaurant Group, added: “Launching the restaurant at Spiceal Street, Bullring marks the start of a very exciting new journey for us. Each of our restaurants has its own character and style, nevertheless, each one carries with it our unique core values of freshness, focus, flare, fun and family.”
Due to open this winter, Chao Baby joins handmade burger Co. and Browns Bar & Brasserie. On launch, Spiceal Street will also see existing restaurants Nando’s and Pizza Hut extending their trading space by 54 per cent and 20 per cent respectively.
