Driving Marketing Performance

Published:  28 July, 2011

On October 20th 2011, Shopping Centre is hosting one day of interactive workshops designed by seasoned marketers to empower centre management teams.

To view the seminar programme click here

To book your place click here

To find out more about the Partners click here

Staged in the inspiring surroundings of Arsenal FC’s state-of-the-art Emirates Stadium, the exclusive day is designed for shopping centre management. For just £75 delegates will gain practical knowledge, ideas and an insight into how to maximise the value of marketing budgets.

With sessions delivered by some of the UK’s leading practitioners, the event will cut through the complexities, deconstruct the myths and give all managers who deal with marketing in their role the confidence and ability to achieve outstanding results regardless of centre size.

The programme:

09.30 REGISTRATION COFFEE AND MEET THE PARTNERS

10.00 INTRODUCTION AND OVERVIEW

10.05 BUILDING YOUR BRAND – Partner presentation, Melanie Lillie, AL Marketing

How can a retail destination become a powerful brand? Find out how to build on your centre’s strengths and transform your ‘brand value’ into ‘asset value’.

10.45 COFFEE

11.05 THE VALUE OF DATA & RESEARCH – Partner presentation, Sharon Bigger, Path Intelligence

Data and research are the foundation of a robust marketing campaign. Yet with budgets under pressure they are often sidelined. Learn how to make best use of research to inform the marketing strategy and to increase retail sales.

11.45 INSIDE THE MIND OF THE MEDIA BUYER– Partner presentation. Jens Tangan, Brandspace

Events can be great drivers of footfall so discover the findings from recent research on how brands and media buyers perceive and evaluate promotional activity in UK shopping centres. Includes guidance on how to help define your centre’s position in the market, and how to exploit visitor information to help increase brand activity in your centre.

12.25 PANEL DEBATE: A Q&A with the three Partners from the morning session

13.00 LUNCH HOSTED BY OUR PARTNERS

A workshop-style lunch with Partner representatives on each table leading a discussion followed by feedback to delegation at end of lunch

14.30 CUSTOMER LOYALTY – Partner presentation, The Virgo Consultancy

Building a customer focused asset. Adopting the principles of loyalty marketing to build a new strategic asset for your Shopping Centre. Learn what your options are and what the opportunity could be.

15.10 RETAILER RELATIONS – Partner presentation, Michelle Daniels, Toolbox Marketing

Shoppers have a choice of retail destinations and a choice of retailers. Discover what role your marketing strategy can play in securing support from and building business for your retailers, thereby enhancing spend from your core and new customers alike.

15:50 COFFEE

16.10 SOCIAL MEDIA – Partner presentation, Alan Thornton, Madison Soho

Almost every centre is aware of the need to use social media but many are unsure where to start. Learn how to manage an efficient social media campaign and uncover some useful ways to measure social media effectiveness.

16.50 PANEL DEBATE: A Q&A with the three Partners from the afternoon session

17.25 CLOSING REMARKS

17.30 – 18.30 DRINKS AND MEET THE PARTNERS

Delegates are invited to stay for drinks and informal time discussing issues of the day with Partners, speakers and the Shopping Centre team

To book your place click here

Contact Tim Langford by phone or email if you require any further information: tim.langford@jldmedia.com / 020 7843 4317.

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