Driving Marketing Performance
Published: 28 July, 2011
On October 20th 2011, Shopping Centre is hosting one day of interactive workshops designed by seasoned marketers to empower centre management teams.
To view the seminar programme click here
To book your place click here
To find out more about the Partners click here
Staged in the inspiring surroundings of Arsenal FC’s state-of-the-art Emirates Stadium, the exclusive day is designed for shopping centre management. For just £75 delegates will gain practical knowledge, ideas and an insight into how to maximise the value of marketing budgets.
With sessions delivered by some of the UK’s leading practitioners, the event will cut through the complexities, deconstruct the myths and give all managers who deal with marketing in their role the confidence and ability to achieve outstanding results regardless of centre size.
The programme:
09.30 REGISTRATION COFFEE AND MEET THE PARTNERS
10.00 INTRODUCTION AND OVERVIEW
10.05 BUILDING YOUR BRAND – Partner presentation, Melanie Lillie, AL Marketing
How can a retail destination become a powerful brand? Find out how to build on your centre’s strengths and transform your ‘brand value’ into ‘asset value’.
10.45 COFFEE
11.05 THE VALUE OF DATA & RESEARCH – Partner presentation, Sharon Bigger, Path Intelligence
Data and research are the foundation of a robust marketing campaign. Yet with budgets under pressure they are often sidelined. Learn how to make best use of research to inform the marketing strategy and to increase retail sales.
11.45 INSIDE THE MIND OF THE MEDIA BUYER– Partner presentation. Jens Tangan, Brandspace
Events can be great drivers of footfall so discover the findings from recent research on how brands and media buyers perceive and evaluate promotional activity in UK shopping centres. Includes guidance on how to help define your centre’s position in the market, and how to exploit visitor information to help increase brand activity in your centre.
12.25 PANEL DEBATE: A Q&A with the three Partners from the morning session
13.00 LUNCH HOSTED BY OUR PARTNERS
A workshop-style lunch with Partner representatives on each table leading a discussion followed by feedback to delegation at end of lunch
14.30 CUSTOMER LOYALTY – Partner presentation, The Virgo Consultancy
Building a customer focused asset. Adopting the principles of loyalty marketing to build a new strategic asset for your Shopping Centre. Learn what your options are and what the opportunity could be.
15.10 RETAILER RELATIONS – Partner presentation, Michelle Daniels, Toolbox Marketing
Shoppers have a choice of retail destinations and a choice of retailers. Discover what role your marketing strategy can play in securing support from and building business for your retailers, thereby enhancing spend from your core and new customers alike.
15:50 COFFEE
16.10 SOCIAL MEDIA – Partner presentation, Alan Thornton, Madison Soho
Almost every centre is aware of the need to use social media but many are unsure where to start. Learn how to manage an efficient social media campaign and uncover some useful ways to measure social media effectiveness.
16.50 PANEL DEBATE: A Q&A with the three Partners from the afternoon session
17.25 CLOSING REMARKS
17.30 – 18.30 DRINKS AND MEET THE PARTNERS
Delegates are invited to stay for drinks and informal time discussing issues of the day with Partners, speakers and the Shopping Centre team
To book your place click here
Contact Tim Langford by phone or email if you require any further information: tim.langford@jldmedia.com / 020 7843 4317.
