The Meadows appoints Key Lime
Published: 04 July, 2011
PR, creative design, event and digital marketing agency, Key Lime, has been appointed by The Meadows shopping centre in Chelmsford to increase brand awareness, create fresh new marketing campaigns and drive footfall through targeted event activity.
Key Lime’s focused campaigns meet the needs of The Meadows regular visitors, as well as offering proactive PR activity, advertising and a diverse schedule of activities throughout the year with the aim of raising brand awareness and attracting newcomers.
Lauren Gillion, head of marketing at The Meadows, said: “We really wanted to find an agency that was able to deliver a fully-integrated service – looking after all aspects of marketing, PR, advertising and creative design. We undertook a competitive pitch process and the team at Key Lime PR and Marketing exceeded our expectations with a creative, cost-effective and results-driven proposal that I am confident will significantly raise the profile of The Meadows within the Essex region.”
Amanda Mills, director at Key Lime PR and Marketing added: "We’re really thrilled to be working with The Meadows. The Meadows has a strong offering in Chelmsford with a vibrant tenant mix of over 35 national and independent retailers, restaurants and leisure sites. This coupled with some fantastic new creative that we are currently producing and the centre’s unrivalled commitment to offering something for everyone, provides a fantastic platform for our new PR and marketing campaign."
