More Choice at Lakeside
Published: 22 June, 2011
High end multi-brand fashion retailer Choice is to upsize into a major new flagship fashion store at Capital Shopping Centres’ Lakeside, Thurrock
The new store will be a new anchor for Brompton Walk. The move is part of CSC's strategy to to strengthen its fashion offer on Brompton Walk.
The retailer will open a 7,841 sq ft megastore in the centre, which is this year celebrating its 21st birthday, in August. Choice has had a store within Lakeside for more than 20 years.
The new unit is an amalgamation of five existing units on Brompton Walk and will replace separate mens and womens stores which Choice currently occupies at units 504 and 517 with a combined space of 4,062 sq ft.
Jonathan Ainsley, director of asset management (south) at CSC London said: “Choice has a long history at Lakeside and has an iconic and celebrity following so it seems fitting that as Lakeside comes of age then so can Choice with a major new flagship. This new letting is a substantial investment for Choice and is therefore indicative of their confidence in Lakeside. We are looking to achieve further lettings on Brompton Walk to further enhance the specialised fashion mix there."
Lakeside was represented by Lunson Mitchenall and CWM. Choice was advised by Michael Peddar & Co.
