New Ambius contract at Cornbow
Published: 07 June, 2011
Ambius, specialists in enhancing buildings through landscaping, scenting and artwork, is bringing a breath of fresh air to Cornbow shopping centre in Halesowen.
Cornbow has installed the Ambius Microfresh scenting system to neutralise the smell of the centre’s conflicting food and drink aromas.
To build on the success of a £30m redevelopment project in 2008, the centre manager at Cornbow looked to Ambius to enhance the shopping experience for customers through scenting. Ambius already provides and maintains bespoke hanging balcony plants for the centre.
Cornbow’s Eve O’Connor explained: “During the trial of the Ambius Microfresh solution, we were amazed by how well it solved the problem of food smells in particular areas. We were also impressed by the way the scent travelled to other parts of the centre.
“Ambius helped us choose the system and a fragrance called ‘Marine Fresh’ that would have the right impact for our space. We can already smell the difference around the centre, enhancing the environment for shoppers and boosting business for retailers.”
Ambius Microfresh behaves like a vapour and doesn't fall to the floor after emission, remaining in the air for up to four hours. Because the diffusion of the scenting particles is controlled, the scenting does not leave wet deposits on surfaces, making it ideal for any retail space.
“Ambient scenting can make retail environments more inviting,” said Jeanette Van Roy, managing director of Ambius. “It’s not just about neutralising smells, in many instances it is used to enhance the shopping experience and create a competitive point of difference. The fact is that people stay longer in fragranced areas, increasing the likelihood of them spending. Scenting is certainly growing as a powerful marketing technique for retailers and clients across a variety of sectors.”
