Denim Surgery at Manchester Arndale
Published: 18 May, 2011
Customers at Manchester Arndale are being offered the chance to book themselves a free appointment at The Denim Surgery complete with 3D body scanner and personal consultation with a ‘denim doctor’ who will give an individual jean prescription.
The Denim Surgery event runs from 3-5th June and is aimed at women who don’t what type of jeans best suits their body shape.
Shoppers will step inside the state-of-the-art 3D body scanner to get an instant shape analysis with hundreds of accurate measurements taken in seconds.
Around 60 per cent of Arndale’s denim retailers will be participating in The Denim Surgery which will take over Exchange Court for the three days, with some selling directly from the mall and offering specialist advice.
To help create a buzz around the event, professional dancers have been booked to bring the centre alive with impromptu flash mob style dance sets. Wearing jeans from selected retailers, the dancers will be performing at different times throughout the day on Friday 3rd and Saturday 4th June.
As an additional incentive, a voucher booklet packed with special discounts and offers will be handed out to customers so they can pick-up their perfect pair of jeans at a reduced rate during the campaign. Everyone who books a slot at The Denim Surgery will receive a Yo! Sushi voucher for a third off the cost of their meal, valid until the end of August.
