Highcross launches reward programme
Published: 22 February, 2011
Highcross is introducing a new ‘High Priority’ programme, which rewards shoppers with exclusive offers, VIP events and insider news throughout the year.
The centre launched High Priority by revealing a prize draw for 20 sought after items from its retailers as well as leading attractions from across the county. Based in a display on the Lower Mall, the prizes include a weekend stay in Hotel Maiyango with a £250 Highcross gift card, a £500 spending spree at Hobbs and four tickets to see Scouting for Girls at the O2 Academy.
Michael Holland, marketing controller at Highcross, said: “High Priority is designed to thank our customers who have shopped, dined and enjoyed days out with us since we launched two years ago.
“This first initiative – staged until 6 March – will enter all shoppers who sign-up to High Priority into a draw for the 20 prizes, which we estimate to be worth more than £2,500 in total.”
Highcross is planning several more High Priority initiatives for customers that sign up to the scheme over the coming year, including a late-night discount evening as well as VIP events for its fashion extravaganza in April.
