Bluewater reports record Christmas
Published: 02 January, 2011
Bluewater has experienced a record Christmas period, taking its annual footfall for 2010 to an unprecedented 28.1m
Overall, nearly one million guests shopped at Bluewater during the week beginning December 26. And in the process, Bluewater has also set a new record for the highest footfall on a single day. December 27, or ‘Mega Monday’, was Bluewater’s busiest day since it opened in March 1999, with over 194,000 guests visiting.
Andrew Parkinson, Bluewater’s general manager, said: “This Christmas, more than any other in Bluewater’s history, has been a tale of two very different halves. Pre-Christmas, the snow created pent-up demand that ultimately drove very high levels of footfall in the final shopping days.
“From Boxing Day onwards, however, the nature of shopping changed. The pressure to purchase for others was lifted and so guests visited Bluewater en masse to indulge themselves in the sales. The type of guest is also quite different as a consequence. A significant number of couples have been visiting Bluewater during the last week, along with families here to spend the day together.”
