FR rocks Meadowhall
Published: 21 December, 2010
British Land's Meadowhall chosen by FR by Fashion Rocks for UK debut
Fashion Rocks, the international fashion and music event that has featured international artists such as Robbie Williams, Beyonce, Razorlight and P Diddy along with international designers such as Giorgio Armani, Dolce & Gabbana and Vivienne Westwood, is launching its first contemporary fashion retail format called 'FR by Fashion Rocks' in the Meadowhall shopping centre.
FR by Fashion Rocks will be showcasing the best in ready-to-wear fashion and denim selected by Fashion Rocks and presented in a unique retail experience.
Claire Barber, senior asset manager at British Land, said on behalf of the joint owners, British Land and London and Stamford Property: “FR by Fashion Rocks is a fantastic addition to Meadowhall’s retail mix. Our offer, particularly in terms of higher-end fashion, is getting stronger and stronger, and is playing a key role in driving both footfall and sales. Fashion Rocks extends Meadowhall’s appeal even further, both geographically, given that it is the only one in the UK, and to brand-savvy customers.”
Meadowhall’s agents are Smith Young Partnership, CBRE and Davis Coffer Lyons.
