Cineworld and Sainsbury’s to anchor The Crescent

Published:  01 November, 2010

The Tin Hat Regeneration Partnership - a joint venture between Wilson Bowden Developments and Centenary Ashcroft - have announced that Cineworld and Sainsbury’s will anchor The Crescent, an £80m redevelopment scheme in Hinckley town centre.

The 270,000 sq ft development will include a 56,000 sq ft food store, five-screen cinema, retail units, restaurants, bowling alley, offices and car parking.  

A planning application for the scheme designed by t p bennett + ENGLE was submitted to Hinckley and Bosworth Borough Council in September.

Rob Williams, head of retail development at Strutt & Parker, said: “After a considerable period of most retail development activity being placed on hold due to unfavourable economic conditions, the growing realisation by retailers that the new scheme supply pipeline of retail accommodation has dried up, is leading to developers of sensibly proportioned and configured proposals in attractive retail centres, starting to progress their schemes. 

“The Crescent in Hinckley is one such proposition which is making significant progress towards on-site construction with planning having been submitted and the two anchor operators secured over the past month.”

Will Robinson of Wilson Bowden, added: “Securing two anchor operators as strong nationally as Sainsbury’s and Cineworld is a major step forward in the delivery of this vital regeneration project, and clearly demonstrates the potential that exists within Hinckley Town Centre. 

“We have been working closely with both operators for some time to integrate their requirements into our design, and now that they are secured, we will look to make further progress with other operators, who have confirmed their desire to come to Hinckley, in early 2011.”

Sainsbury’s was advised by Croma Properties and Cineworld by Wareing & Partners. The joint letting agents are Strutt & Parker and Lambert Smith Hampton.

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