The app, which is free to download from the iPhone App Store and iTunes, will give users regular updates about offers and events at the centre, as well as full store listings, weblinks and contact details of the centre’s 76 stores.

VQ‘s centre director, John Bade said: “With market conditions still tough, we’re always looking at different opportunities to speak to the people who shop here.

“With mobile phones so much a part of people’s lives now, the app seemed the perfect way to keep in touch with our customers. The fact that everyone has their phone with them constantly means we’re able to engage with them instantly – far quicker than through the website – and it also allows us to explore new avenues for promoting the centre.”