Westfield London hopes new web portal will boost online sales
Published: 19 August, 2010
Westfield London has commissioned a new web portal designed to showcase the retail destination to potential clients.
The bespoke online presentation highlights opportunities for event space, digital screens and suspended media and gives Westfield ultimate freedom to customise presentations specific to each client or sector.
Each version is assigned a unique URL, login and password, and has been designed to accommodate individual graphics, statistics, and case study information specific to each target client, so that each company can see the retail space exactly as it would appear with their branding.
Bill Giouroukos, director of operations at Westfield, said: “In a hugely competitive market place it is essential to use innovative and visually impactful marketing material. The system, developed by Tomorrow People allows us to create bespoke presentations which feature interactive video, specifically targeted to each client to demonstrate the opportunities which exist within our sales and commercialisation space.”
The presentation offers full details of the commercialisation space including interactive floor plans, video walkthroughs and interactive 360 panoramic videos and users can click on each area for more details, including technical information, costs and contact details.
