Centre Court comes to Cheshire
Published: 22 July, 2010
Wimbledon came to the North West this year, thanks to a recreation of the All England Club at Cheshire Oaks Designer Outlet. Shoppers were able to watch matches from the tournament on a specially created turfed seating area, with a giant TV screen, a mini tennis court and the centre’s very own ‘Murray Mound’.
Between matches shoppers took part in Wii sports tournaments and games. There were also on-site vendors selling strawberries and cream to give shoppers the authentic Wimbledon experience.
Shaun Rhodes, marketing manager at Cheshire Oaks Designer Outlet, said:
“This really is a fabulous summer of sport and Wimbledon suited perfectly our target customer, the ambience we want to create and most importantly is linked to many of our key brands.
