Life & Style launches nationwide property search

Published:  28 June, 2010

Life & Style, the new fashion and homewares brand that has risen from the ashes of Ethel Austin and Internacionale, has unveiled plans to double its portfolio up to 200 plus stores over the next few years.

Life & Style was formed in March following the acquisition of the trade and assets of the former Ethel Austin and Au Naturale chains. Serial retail entrepreneur Elaine McPherson has formed a new partnership with Asian textile magnate Suresh Ruia, a supplier to the company, who now joins her as a major shareholder.

The new funds will help finance the new company and assist the expansion. Life & Style acquired 91 of Ethel Austin’s larger format stores, its most successful, and is currently actively seeking additional premises of 10,000 – 20,000 sq ft across the UK.

The first two Life & Style stores have opened in Carmarthen in April and Gravesend in May with stores in Belfast and Watford opening over the summer.

Hartnell Taylor and Cook is advising on the property search..

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