Rebrands abound
Published: 17 June, 2010
Two leading suppliers to the shopping centre market – C Interactive and Alpine Selection – have announced major rebranding exercises.
As of June 2010 C Interactive will rebrand its music and message service to Centre Radio. The company has been involved in shopping centre radio for ten years, and while the re-brand will not directly impact on the day to day running of the business, the transition will make it easier for new customers to quickly identify its services.
Daniel Graham, CEO of Centre Radio, and its main entity Brand Audio, said: “We're excited to be rebranding and 2010 marks an exciting milestone for us as it’s our tenth anniversary year too. As the digital economy grows and in-store marketing become of age, consumers really are listening out. Our role is to listen to them and make for an even more personalised and rewarding customer experience when shopping.”
At the same time shopping centre recruitment and interim management specialist Alpine Selection has rebranded to ACR-Partners after adding new services to its offer.
Managing partner, Gary Burrows said, “To maintain pace with the changing face of the shopping centre and retail landscape, we decided to strengthen some areas of our business, review our pricing and add more services whilst retaining our core offer”
ACR-Partners now offers consultancy on a wide range of property related matters, including centre openings, service charge audit, disaster planning and operational excellence.
