Forever 21 completes Bullring deal
Published: 03 June, 2010
US fast fashion brand Forever 21 has confirmed it is to make its UK debut at the Bullring, Birmingham
Forever 21 is to make its UK debut with a 53,000-sq ft flagship at the popular Bullring shopping centre in Birmingham. The brand has already signed to open in 2011 at Westfield Stratford City in London and more UK acquisitions are in the pipeline.
Forever 21 Executive vice president Larry Meyer said: “Our business is primed for significant international growth this year. Bullring is an ideal location and we are looking forward to expanding our business into Birmingham and other parts of the UK.”
Bullring is owned by The Birmingham Alliance, a partnership between Hammerson, Future Fund and Henderson Global Investors. Attracting close to 40 million customers a year, the mall is anchored by Selfridges and Debenhams and has a strong track record in attracting aspirational UK and international brands including Cos, A|X Armani Exchange, Kurt Geiger, All Saints and G-Star.
