Ten shopping centres host World Cup event for charity

Published:  30 April, 2010

Ten shopping centres managed by NB Real Estate – part of Capita Symonds - are joining forces to host a series of fun and creative World Cup themed events on behalf of the testicular cancer charity Everyman.

The events, which will be taking place throughout June and July, combine a host of different activities including a ‘Man Crèche’ and 5-a-side football tournament at the Kingdom Centre in Glenrothes; a charity ball evening in Rochdale; and ‘World Cup Widows’ indulgence packages at The Light in Leeds.

As well as increasing awareness for such an important cause, the objective of the campaign is to raise vital funds for the Everyman Centre in Surrey, Europe’s first and only dedicated male cancer research centre.

The ten centres involved are: Abbeygate Centre, Nuneaton; The Academy, Aberdeen; Chantry Centre, Andover; The Kingdom Centre, Glenrothes; The Light, Leeds; Rochdale Exchange Shopping Centre, Rochdale; St Elli Shopping Centre, Llanelli; St Martins Walk, Dorking; White Lion Walk, Guildford; and Windsor Royal Shopping, Windsor.

NB Real Estate’s Retail marketing manager Anna Bluman says: “The 2010 World Cup presents the retail sector with a huge opportunity to attract the attention of, and engage with, a predominantly male customer base. Given the community nature of many of our shopping centres, and the strong CSR credentials of NB Real Estate, a core cluster of centres will be working closely with the Everyman Charity to help the charity tap into this market, hosting a month-long programme of cause related marketing events that tie in with a World Cup theme to raise awareness of testicular cancer.”