The Ridings Shopping Centre in Wakefield enlisted a string of comic book heroes to boost trade over the Spring half-term. Spiderman, Superman, James Bond and Cinderella were among the well known superheroes, fairytale characters and heartthrobs making star appearances throughout the holiday.
The Riding Shopping Centre in Wakefield enlists superheroes to boost half-term trade
Published: 17 March, 2010
Centre manager Barbara Winston said “Parents can often be stuck for ideas on how to entertain the children over the break. With a wide array of heartthrobs and superheroes visiting the centre throughout the week, The Ridings set out to inject adventure into the school holidays.”
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