John Lewis at home to open in Croydon
Published: 09 February, 2010
John Lewis is to open its second new format shop, John Lewis at home, in Croydon, south London. The 'at home' format focuses exclusively on the home sector, including electrical and home technology.
The new store will trade from 52,000 sq ft at the southern end of the Purley Way on a site owned by Tesco. John Lewis said it remains committed to its long term plan to open a full-line department store in Croydon town centre and pledged to work closely with the council to encourage the town centre plans to come to fruition.
The deal follows the successful opening of the first John Lewis at home in Poole last October and John Lewis managing director Andy Street said: “Our shop in Poole has performed above expectations since day one, and has given us the confidence to open in Croydon, extend our reach and attract new customers.
“We've identified 30-50 locations which would be suitable for the John Lewis at home format and a decision on this roll out will be taken in March. In the meantime, the opportunity arose recently to lease an empty unit on Purley Way in Croydon which met new format location criteria.”
