Brandspace, the subsidiary of out-of-home media specialist Promotion Space Group, has won exclusive rights to manage all promotional and experiential marketing for the UK’s largest landlord, Capital Shopping Centres.
The 10-year contract is the largest deal of its type in the current market, and will see Brandspace provide companies with experiential, customer acquisition and product sampling opportunities across CSC’s 11 nationwide shopping centres.
Paul Soanes, group business development director, said: “We are thrilled to be announcing this renewed partnership, which proves the strength of Brandspace’s performance over the last six years and the confidence CSC has in Brandspace.
“As the largest deal in the market, this win for Brandspace reinforces its reputation as a leading out of home media specialist. The huge scale of CSC offers brands an excellent opportunity to reach large numbers of consumers in important high quality retail destinations nationwide.”
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