Barry's launches Buy Lo format to challenge discount stores

Published: 27 August, 2009

Irish wholesaler Barry’s has launched a direct challenge to discounters Lidl and Aldi, which have been thriving in the recession, with the trial of its Buy Lo format. A trial store opened on the Tougher Industrial Estate in Newbridge and reportedly traded well before it was forced to close due to planning issues.

Further branches have now opened in Tralee and Thurles and the company is said to be looking for seven sites by the end of 2009.

The Buy Lo format trades from up to 15,000 sq ft and carries no more than 1,000 SKUs, all major brands.