Mike Slade, managing director of Helical Bar and chairman of The Asset Factor, said: “Helical has established a very successful model of setting up joint ventures with talented specialist management teams. The ability to generate extra revenue and thereby increase value is a key consideration for property owners, especially in current markets when you cannot rely on yield compression to drive capital values.”

And Parkin added: “One of the things we are very excited about is the convergence between the advertising and property worlds, which is increasingly seen by brand managers as a new distribution channel for both business to consumer and business to business promotion. In the past this has been carried out on a piecemeal basis by individual properties such as major shopping centres, but never in a coherent way. Our industry needs to develop scale in a similar way to traditional media outlets such as TV, radio and of course the internet and we want to be instrumental in this process.”

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