The north bank of the Thames may not be the traditional location for la dolce vita, but throughout April the Lakeside shopping centre is hosting Il Festival Italiano, a month-long celebration of Italian culture.
Shoppers will be able to experience the tastes, sounds and style of Italian culture. Each week will be dedicated to a different aspect of Italian life - from crafts and arts targeted at families, to four days of fashion, and a week dedicated to Italian cooking starring celebrity chef, Aldo Zilli.
Clare Lamont, Lakeside's marketing manager said: "This campaign will bring an early taste of summer to the centre. Our objectives are to drive footfall through an event which will boost retailers' sales and provide income for our commercialisation team as well as offer a fantastic shopping experience for our customers."
Have headline rents in shoping centres started to fall?
- Tiffany and Mulberry sign at Westfield London
- Spalding outlet springs into life
- Four more sign at Highcross Leicester
- Topshop goes big on Liverpool
- Westfield unveils Westfield London catering l...
- Phase Two opens at Liverpool One
- Cabot Circus transforms Bristol retail
- Urban Outfitters leads the charge at Cabot Ci...
- Capital growth
- Primark to anchor Willow Place, Corby
